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Profit Model Analysis of Electric Vehicle Charging Station

Many entrepreneurs or experts in the industry have publicly said that there will be a mature business model of charging pile operation in the next one or two years, when charging business is the most basic way of profit. What is the current charging pile operation model?
Interpretation of five operation modes of charging piles
At present, there are five modes of construction and operation: government-led, enterprise-led, user-led, mixed and crowdfunding.


Government-led model


Characteristics: As a public infrastructure, the construction and operation of ev charging piles are led by the government in most regions, that is, the government is responsible for the construction and operation of charging piles as the main investor.

Advantages and disadvantages: The government-initiated ev charging pile operation mode is conducive to orderly and intensive development. However, due to the low efficiency of ev charging pile operation, it will increase the financial pressure of the government for a long time, which is not conducive to the large-scale development of ev charging pile industry.

Case: Charging stations for Beijing Olympic Games and Shanghai World Expo.


Enterprise-led mode


Characteristics: The charging piles are invested and operated by enterprises as market subjects.
Advantages and disadvantages: The operation and management effect of the enterprise-led ev charging pile operation mode is significantly higher than that of the government-led mode, and it has less financial pressure. However, the enterprise leadership needs to cooperate with government policies, otherwise it will affect the market order, which is not conducive to orderly development experience.
Case study: Tesla.


User-led mode


Features: Users invest to build charging piles to meet the needs of their vehicles. As the cost of charging pile decreases rapidly, the promotion of household charging facilities may usher in a high growth opportunity.
Advantages and disadvantages: It can realize the effective connection between charging piles and customers, but at the same time, customers need to bear high construction costs, and it can also become a profit model through operation.
Case: Zong Yi -- Attracts merchants through social platforms and has a crowd-funding charging network all over the country.


Mixed mode


Features: An enterprise-led mode with government participation and support, operating a centralized station of AC and DC charging piles for electric vehicles in a mixed manner.
Advantages and disadvantages: complementary government and enterprises can reduce the shortcomings of their respective models and promote the progress and development of ev charging pile industry. However, both sides have high coordination requirements, and enterprises will be more constrained.
Case: Teride -- promote new energy through cooperation with the government.


Crowdfunding mode


Features: Integrate enterprises, society, government and other forces to promote the construction of charging piles with the crowd-funding mode of Internet thinking.

Advantages and disadvantages: Crowdfunding is conducive to improving the utilization rate of social resources and the work efficiency of each link. In terms of service, it also pays more attention to the needs of users. At present, the crowdfunding model is strongly supported and promoted by the government, but it is difficult to promote in first-tier cities with limited parking space resources.

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Many entrepreneurs or experts in the industry have publicly said that there will be a mature business model of charging pile operation in the next one or two years, when charging business is the most ...

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